Design Objective: 
Create a corporate logo that is service-oriented and includes motion graphics, a marketing campaign, and a web prototype.

Design Overview:
Express Airline utilizes eye-catching colors of red and blue due to the existing correlation between the colors and many corporations. The typography expresses motion with the slanted typeface, this also plays into the name as a whole. The logomark draws inspiration from airplane wings and guides the viewer's eye directly into the logotype. There are very sharp and geometric shapes used, to indicate the cleanliness and modern appearance of the airline. Since this is an airline company many of the marketing items will be marketed towards airport traffic, making it the target market for the company.

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