Design Objective:
Create a service-orientated logo and branding. Conceptualize a landing page for the company and create a brochure of the services offered.
Design Overview:
Oasis is a one-stop shop for all self-care services. The colors create a calm feeling, playing into color psychology. The logo is a dark navy blue, with a clean sans serif typeface with varying line widths to tie into the idea of the company catering to anyone and everyone. The logo mark is a blooming flower. This is signifying the growth you have while experiencing the services at Oasis. The secondary typeface ties into the varying widths of the primary typeface, which creates a complementary pair. Oasis includes a mood board, brand identity, marketing collateral, and a website landing page.
