Design Objective:
Create a service-orientated logo and branding. Conceptualize a landing page for the company and create a brochure of the services offered.
Design Overview:
Oasis is a one-stop shop for all self-care services. The colors create a calm feeling, playing into color psychology. The logo is a dark navy blue, with a clean sans serif typeface with varying line widths to tie into the idea of the company catering to anyone and everyone. The logo mark is a blooming flower. This is signifying the growth you have while experiencing the services at Oasis. The secondary typeface ties into the varying widths of the primary typeface, which creates a complementary pair. Oasis includes a mood board, brand identity, marketing collateral, and a website landing page.
![](https://cdn.myportfolio.com/3f28dd55-6076-494f-b30a-d03c388b78c2/a133bdaf-75b1-4254-a894-fb0436a5e7ee_rw_1920.jpg?h=62ab3b5ab7422da2d839e7d9b2c145e6)
![](https://cdn.myportfolio.com/3f28dd55-6076-494f-b30a-d03c388b78c2/f58f42de-ea29-4ff1-afd9-d0c6d5383068_rw_3840.jpg?h=535f2464c28fc58a352131f09610dc71)
![](https://cdn.myportfolio.com/3f28dd55-6076-494f-b30a-d03c388b78c2/593b5095-cf3b-4332-9aeb-fb0181af5593_rw_3840.jpg?h=692768d0cdf24ed04c5cc1b090396b4c)
![](https://cdn.myportfolio.com/3f28dd55-6076-494f-b30a-d03c388b78c2/2ebba80e-6812-480b-ab85-325b7962a96b_rw_3840.jpg?h=5709745fbc425383e9e179a40f9d9af0)
![](https://cdn.myportfolio.com/3f28dd55-6076-494f-b30a-d03c388b78c2/0807cfd9-84a5-4c02-9b46-993ad6760f82_rw_3840.jpg?h=f73a04a67391a3ae9946103f2863cf72)
![](https://cdn.myportfolio.com/3f28dd55-6076-494f-b30a-d03c388b78c2/7801704b-92ce-45cc-9afb-d2c57bab7940_rw_1200.jpg?h=586dd652190d90b977b7cb806d1fafc5)
![](https://cdn.myportfolio.com/3f28dd55-6076-494f-b30a-d03c388b78c2/f51a3ca0-c89e-4440-9bbb-1b2ab25eac4e_rw_1920.jpg?h=287b057bbffc06c49828b4618f01884b)
![](https://cdn.myportfolio.com/3f28dd55-6076-494f-b30a-d03c388b78c2/94dff78d-7aad-4598-9893-8fc1e3951b92_rw_1200.jpg?h=9ee72cef93370f69d90e1d36e5b22937)